Our Creed

Our Creed

Southwestern Coaching is based on 160-year-old principles.

Our vision is to become the most trusted sales performance company worldwide. Our mission and the reason we exist is to help people achieve their goals in life. Our purpose for being in the sales performance business specifically, is to help our clients elevate both the practice and perception of sales.

As part of that pursuit, we believe in:

Promoting the Southwestern story and its companies’ philosophies to the professional world.

Being for what’s right and not who’s right.

Promoting principles more than personalities.

Being practitioners of everything we preach.

Providing workshops of real value and not just a sales pitch.

Seeing people not for who they are, but for who they can become.

Teaching salespeople how to sell ethically, honestly, and without shortcuts.

Laughter and helping others to laugh.

Establishing a long-term relationship with each company and every person with whom we come in contact.

Making Southwestern Coaching a place of transformation from the inside out for our team members.

Providing unparalleled career opportunities for our team members.

Creating multiple revenue streams and intensive internal training systems for our team members.

Cutting-edge technological advancement and disseminating our information in a variety of mediums.

Challenging ourselves to continually learn, grow, and improve.

Giving the public quality information for free as a way of introducing ourselves and earning their trust.

Taking action and implementing suggestions that come from our customers and our team members.

Most of all, we believe in being examples of success by operating with integrity, self-discipline, and passion in every area of our lives and business.

We are committed to building a company that creates a lasting legacy by building people. We are proud to represent the Southwestern Consulting and the Southwestern Family of Companies, and we will work continually towards helping people achieve their goals in life and becoming the most trusted sales performance company in the world.