During her Southwestern Advantage career, Liisa Maria was relocated to five different states, worked on straight commission 5,000 miles away from her home country, knocked on 15,000+ doors, and became the youngest sales manager in Europe after three years. She has led multiple sales teams and is one of the two founders of Southwestern Coaching’s European division. She has trained over 150 sales teams in Europe and worked one-on-one with leaders and sales representatives in the US and Europe.

Liisa Maria is an expert at helping people put systems in place that support their vision and help them reach their goals. She holds people to their commitments while pushing and encouraging them. She believes change is always possible, even if the journey to get there is challenging. Liisa Maria has a bachelor's degree in economics and business administration from Tartu University. She also has a master's degree in Estonian international business from Estonian Business School.

Liisa Maria is a passionate athlete. She is a champion dancer and swimmer and has run one full and several half marathons. She is also a wife and mother who leads by example to help others follow their dreams.