DANA

POTTHOFF

Partner, Southwestern Consulting
Elite-Level Sales and Leadership Coach
Certified Trainer and Keynote Speaker

Request A FREE Consultation

DANA

POTTHOFF

Partner, Southwestern Consulting
Elite-Level Sales and Leadership Coach
Certified Trainer and Keynote Speaker

Request A FREE Consultation

Biography

As an experienced coach, trainer, and keynote speaker, Dana has worked with executives and team members at hundreds of companies across various industries. She is an expert at leading her clients not just to work harder but to work smarter. Dana believes the foundation of all growth lies in helping people find their passions, purposes, and callings—to turn their everyday tasks into extraordinary paths of impact.

With over 15 years of sales and leadership experience, Dana's commitment to her own path of impact has been unwavering. She has recruited and trained results-driven teams, always leading by example and producing at every organization's top level. She recently broke the long-standing record at Southwestern Coaching for the most clients engaged in a year by any coach.



Joining the Tom James Company, Dana relocated to open a new location for the company in Los Angeles. A true maximizer of productivity, she grew the business of female clientele to the second largest in the nation and consistently ranked in the top 1% in generating new business.

In 2014, Dana joined Southwestern Consulting, fully embracing the opportunity to coach individuals, train leaders and their teams, and take the stage as a keynote speaker—always seeking to help people own their seats and achieve their highest calling. Dana is a powerhouse who consistently leads with integrity, inspiring team members and clients, and smashing company records along the way.

Dana empowers her clients to achieve more with a core belief that "success" is the pursuit of excellence in every area of life and that empathy is the key to unlocking understanding. She has a specific passion for helping women step into their power, embrace their unique stamp on the world, and lead lives of purpose.

Dana resides in Brooklyn, New York, where she wakes up every morning to the same New York City skyline she pasted on her vision board when she was working from the spare bedroom of her grandmother’s house. Dana is a dog lover, avid reader, community activist/volunteer, world traveler, and a self-proclaimed morning person.

Elite-Level Sales and Leadership Coach

As an Elite-Level Sales and Leadership Coach, Dana Potthoff works with top-producing salespeople, veterans, and producing leaders from any industry. Through our advanced coaching program, Elite Edge, Dana guides his clients to peak professional performance by helping them focus on improving vital skills for business success.

Our team of Elite-Level Sales and Leadership Coaches are practitioners first. Being a key member of this esteemed group proves Dana understands the hard work it takes to grow a business and be a consistent top producer year after year. As one of our highly accomplished coaches, she specializes in providing one-on-one, personalized service and equipping high-end clients with reliable strategies for guaranteed results.

 

Elite-Level Sales and Leadership Coach

As an Elite-Level Sales and Leadership Coach, Dana Potthoff works with top-producing salespeople, veterans, and producing leaders from any industry. Through our advanced coaching program, Elite Edge, Dana guides his clients to peak professional performance by helping them focus on improving vital skills for business success.

Our team of Elite-Level Sales and Leadership Coaches are practitioners first. Being a key member of this esteemed group proves Dana understands the hard work it takes to grow a business and be a consistent top producer year after year. As one of our highly accomplished coaches, she specializes in providing one-on-one, personalized service and equipping high-end clients with reliable strategies for guaranteed results.

Esteemed Recognition

Dana has over 15 years of top producer experience in all aspects of sales. Throughout her career, she has produced at the highest levels, ranking in the top percent of leaders. A few highlights include leading the number one team in the nation while a part of Southwestern Advantage. Growing her Tom James female clientele to the second largest in the nation and consistently ranking in the top 1% in generating new business. Joining Southwestern Consulting and within two years achieving the title of number-one sales producer at Southwestern Coaching, and earning Partner status faster than anyone in the company’s history. She recently celebrated breaking the long-standing record of most clients engaged in a year by any coach in the history of the organization.

Slide You have helped me in so many ways to reach new levels of my potential. I’m better and more confident on the phone because of you...You’ve drilled it into me that action cures fears, that I need to replace bad habits with good ones, how to manage my time...how to ask more meaningful and engaging questions on a fact finding meeting, how to overcome objections, how not to depend on my feelings when deciding to do what I need to do, I can go on and on...I’ve grown so much and you have been a big factor in that." Northwestern Mutual Winnie Njaaga, Financial Representative Slide I had almost no formal sales training, but with Dana’s coaching and the Top Producer’s Edge program curriculum, my confidence as a sales person from that day to now is like the difference between night and day. My confidence in myself has increased, and I saw my business double in the first year of coaching alone...If you’re considering sales coaching with SWC, I’d say absolutely do it." Tate Ornamental, Inc. Kasey King, Sales Consultant Slide I thought I had big goals, but coaching helped me think beyond my goals to really help me pursue vision and purpose. By halfway through my coaching, my production had tripled...And just as important, I’ve experienced personal growth and developed greater inner happiness. I’d tell anyone considering coaching and wondering if it would be worth it, that it’s 1000% worth it...You’ve changed my life. I wouldn’t be where I am without your influence. Every dime of coaching has been worth it." The Curcio Group - Keller Williams Jonathan Curcio Slide If I had to describe coaching in one word, it would be: Amazing. I had a lot of reservations about getting involved in coaching at first...And my biggest fear was that I wouldn’t have the time to put into it...If someone were considering coaching, I’d tell them you can’t afford NOT to do this. If you feel like you don’t have the time, Southwestern Consulting will help you MAKE the time for it. If you don’t have a foundation, you will not have a successful business. Do it. It’s the best decision you’ll ever make for your business." Paramount Residential Mortgage Group Sherry Sherrell, Branch Manager Slide I think the biggest thing that has changed for me is that it has increased my quality of life outside the position...I've found that when I leave my work life, I enjoy my home life a lot better because I've put so much in during the day in such an efficient manner...So, if you're looking to get into coaching, do it, give it a year minimum. I'm at three and a half, three times more what I committed and it's been a great, awesome opportunity. And I can't thank Southwestern Consulting enough and their values." National Income Life Insurance Company Brett Gryska, Agency Owner

Slide Winnie Njaaga, Financial Representative You have helped me in so many ways to reach new levels of my potential. I’m better and more confident on the phone because of you...You’ve drilled it into me that action cures fears, that I need to replace bad habits with good ones, how to manage my time...how to ask more meaningful and engaging questions on a fact finding meeting, how to overcome objections, how not to depend on my feelings when deciding to do what I need to do, I can go on and on...I’ve grown so much and you have been a big factor in that." Northwestern Mutual Slide Kasey King, Sales Consultant I had almost no formal sales training, but with Dana’s coaching and the Top Producer’s Edge program curriculum, my confidence as a sales person from that day to now is like the difference between night and day. My confidence in myself has increased, and I saw my business double in the first year of coaching alone...If you’re considering sales coaching with SWC, I’d say absolutely do it." Tate Ornamental, Inc. Slide Jonathan Curcio I thought I had big goals, but coaching helped me think beyond my goals to really help me pursue vision and purpose. By halfway through my coaching, my production had tripled...And just as important, I’ve experienced personal growth and developed greater inner happiness. I’d tell anyone considering coaching and wondering if it would be worth it, that it’s 1000% worth it...You’ve changed my life. I wouldn’t be where I am without your influence. Every dime of coaching has been worth it." The Curcio Group - Keller Williams Slide Sherry Sherrell, Branch Manager If I had to describe coaching in one word, it would be: Amazing. I had a lot of reservations about getting involved in coaching at first...And my biggest fear was that I wouldn’t have the time to put into it...If someone were considering coaching, I’d tell them you can’t afford NOT to do this. If you feel like you don’t have the time, Southwestern Consulting will help you MAKE the time for it. If you don’t have a foundation, you will not have a successful business. Do it. It’s the best decision you’ll ever make for your business." Paramount Residential Mortgage Group Slide Brett Gryska, Agency Owner I think the biggest thing that has changed for me is that it has increased my quality of life outside the position...I've found that when I leave my work life, I enjoy my home life a lot better because I've put so much in during the day in such an efficient manner...So, if you're looking to get into coaching, do it, give it a year minimum. I'm at three and a half, three times more what I committed and it's been a great, awesome opportunity. And I can't thank Southwestern Consulting enough and their values." National Income Life Insurance Company
 

More About Dana

Dana empowers her clients to achieve more with a core belief that "success" is the pursuit of excellence in every area of life and that empathy is the key to unlocking understanding. She has a specific passion for helping women step into their power, embrace their unique stamp on the world, and lead lives of purpose.

Dana resides in Brooklyn, New York, where she wakes up every morning to the same New York City skyline she pasted on her vision board when she was working from the spare bedroom of her grandmother’s house. Dana is a dog lover, avid reader, community activist/volunteer, world traveler, and a self-proclaimed morning person.

More About Dana

Dana empowers her clients to achieve more with a core belief that "success" is the pursuit of excellence in every area of life and that empathy is the key to unlocking understanding. She has a specific passion for helping women step into their power, embrace their unique stamp on the world, and lead lives of purpose.

Dana resides in Brooklyn, New York, where she wakes up every morning to the same New York City skyline she pasted on her vision board when she was working from the spare bedroom of her grandmother’s house. Dana is a dog lover, avid reader, community activist/volunteer, world traveler, and a self-proclaimed morning person.

Request A Free Consultation