As a passionate sales and leadership coach for Southwestern Consulting, Alfonso Becerra guides aspiring businesspeople to grow their entrepreneurial mindset, overcome obstacles, and find the shortest path to their dreams. Every endeavor that's ever-worth pursuing is always met with challenges and obstacles. Getting from point A to point B is not always a paved straight path in the business world. Alfonso’s mission is to make others successful and help them find that path.

Organized, dependable, and hardworking, Alfonso is always looking to be a better version of himself. With almost two decades of experience in business operations, logistics, sales, and marketing, he built a PR company and a modeling agency, whose values completely resonate with his passion to support different minority communities. He empowers the underrepresented that feel lost and unmotivated. Alfonso’s comprehensive expertise in business and personal development are put to work in his role as a coach, and he is a walking reminder that no matter how different you feel in the business sphere, you always have it in you to win!

Alfonso’s charisma, expertise, and passion carried him successfully through his corporate career, but trust and loyalty are two of his greatest strengths. As a coach, these qualities allow him to develop respectful and mutually beneficial long-term relationships with his amazing clients, for whom he is always grateful.